When you see your chosen keyword generate traffic to sites that answer entirely different issues, reconsider. Research Relevant, Current, Accurate Data
Continue Reading Below
The abundance of data that’s available on the web can be overwhelming. What metrics are most relevant? How come different analytics tools provide conflicting info?

It’s because each has its unique definition and measurement method. What’s best for you depends on your type of business and business goals. But one thing is increasingly important for all blogs and websites: Research with real-time data. Averages from past months aren’t indicative of what’s working today. Keyword performance and rankings change quickly. You want to identify the most promising trends so you can create new content and optimize existing content.

More about Blog

Pro tip: Identify whether your target keywords are driving organic traffic or generate mainly paid traffic. This helps you laser-focus on the most relevant terms and avoid losing traffic to ads.
3. Mind the Details – Polish Meta Description and Alt Text
Your closest competitors are likely targeting the same keywords.

Searchers get SERPs full of similar page titles. When that happens, your potential reader turns to the meta descriptions – those 160 characters summarizing your blog content – to determine whether the article answers their query.
Continue Reading Below

Clarity is a catalyst here. Be precise about what they will gain from reading your blog.
Make sure the meta description is compelling and highlights the benefit for your target audience.

Now, Google may rewrite the search snippet. But if you’ve given them a quality meta description there’s a better chance they’ll use it.

Alt texts are equally significant, only for different reasons. Google’s algorithms can’t decipher what’s in an image. It’s up to you to tell the search engine.

Continue Reading Below
Alt text is also an important accessibility aid that may be read aloud to the visitor, so it needs to be descriptive and make sense. Do it in a smart way that includes keywords and explains what’s actually in the image.

4. Hand-Pick Your Team – Hire the Right People
They’re your most important resource: Your content creators, managers, and SEO professionals. Find people who know their stuff and want to create amazing content. Build a team of enthusiastic professionals who put in the work and mind the details.

Blog Video

That includes content creators, such as writers and designers.
They, too, need a solid grip on SEO best practices. Invest in training your top content talent in SEO; it’s a win-win.
5. Stay in the Know – Keep Everyone Updated on SEO Search engines like to keep us on our toes.


Just when you get used to something that works well hr for your blog’s SEO, that’s when it changes.