Your team needs a natural curiosity to stay on top of things and you can help them with that.
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Support them with resources and training.
Encourage them to find best practices, tips, and guidance that will advance the entire SEO operation for your blog.
Create a culture of sharing these insights and new industry updates.

6. Take a Holistic Approach – View Your Blog as a Whole Don’t look at individual posts separately. Each article is part of a bigger SEO story – and company story, for that matter. You know your market and what your audience seeks; now divide it into topic categories for your blog. Identify top keywords for each topic to guide content creation.

Your blog should cover a wide range of specific questions around a central topic. Interlink posts to help search engines identify connections and make it easy for the reader to find additional information.
7. Get Organized – Create a Structure Using Pillar and Topic Clusters
Categorize and list the relevant keywords for your blog.

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The main keyword or search query for a topic is your pillar. Each related or long-tail keyword is the basis for an article, creating a cluster around the pillar piece.
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Let’s look at an example: You’re in cybersecurity. One top search query is [what cybersecurity means] and another is why cybersecurity is important.

You’ll write a comprehensive but general article about each. Now, dig into related and long-tail keywords. For example, how to explain cybersecurity. or what cybersecurity means for fintech companies. Create content around each one. Keep adding long-tail keywords and creating articles.

Your blog will branch out into different directions without ever diverting from the central topic.
create a structure using pillar and topic clusters
Do you see how this benefits the SEO position for the entire blog?

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You can write multiple articles around the topic using keyword clusters, where each cluster targets a specific long-tail keyword.

You provide a broad range of valuable information and also prevent posts from competing against each other. Use a planner like we do to keep track. Trust me, it can get confusing.
Content planner for SEO blog.

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8. Remain Relevant – Make Each Piece Valuable to Your Target Audience The proposed structure allows you to provide relevant content for a broader audience.
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How so? Don’t target everyone with every post.
A post should be relevant to one specified search query.


As you add on additional articles, hr you’ll cover additional related questions and be hyper-relevant for more and more searchers.