Optimization is simply the process of making something optimal – higher quality, more effective, just better. The bottom line though is you want to optimize your new and existing content to meet your goals. That likely includes all of the above, plus some more.
You’ll want to implement the focus keyword in your title and metadata.

Select secondary keywords that appear in H2s and incorporate them naturally throughout the text.
Create titles with a clear message that drives people to click and keep reading.
Add visuals that enhance the written content and optimize those images with the right keywords in the alt texts.
Put some thought, and research, into your CTAs. Make them interesting and most importantly clear.

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If you have old content that is losing relevance, you can update it in keeping with on-page SEO best practices and see powerful results with a lighter lift.
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Top 10 Tips to Improve Your Blog SEO If I had to choose a single SEO tip, this would be it: Treat your blog as a central pillar in your digital marketing strategy.

We used to think of blogging as extra content that isn’t essential. Those days are over. And so are the days when blogging. was merely writing freely about an interesting topic.
1. Put People First – Define Your Audience

This is one piece of critical advice every SEO pro will give you.
Many blog managers assume they know their audience but never analyze how close to reality their assumptions are.

If you want to get (and keep) your blog a step ahead of your competitors and improve your audience targeting, go the extra mile and analyze your actual audience vs. your target audience.

This is a critical part of our SEO strategy, and we use our audience analysis tool to identify demographics, interests, and behavior.

See what your web analytics software offers, collect and track data about your blog audience.
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You may not make mind-blowing discoveries, but you’ll fine-tune your SEO strategy to generate more qualified traffic and reach more relevant readers.

2. Put in the Work – Do Your Keyword Research
No matter how you turn it, keyword research is your foundation.
Research in Context
The most sophisticated SEO strategy can’t generate results unless it’s built on the right keywords,

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which is why I believe in addressing keyword research (or any other research) in the context of the market landscape.
Investigate the search volume for keywords, but also reverse the angle.
How? By starting with the destination, not the term. The idea is to reveal which keywords drive the most traffic to sites similar to yours.


It helps pinpoint user intent and identify hr relevant audiences.
Research Performance
Research how keywords perform and to what type of content they drive